🧰 The Backstory
Joe had been running his two-bay shop in Dayton for over 8 years — consistent work, great reviews, but no real growth. His shop was capped at 6–8 cars a day, and he was stuck doing all the follow-ups himself.
“I thought I needed to run ads or hire someone, but really... I just needed better systems.”
🔄 Step 1: Automate the Follow-Up
Joe set up a basic reactivation campaign using text and email reminders for past customers.
- ✅ 6-month service reminders
- ✅ Missed estimate follow-ups
- ✅ Birthday offers
This alone brought back 21 past customers in 3 weeks.
🤝 Step 2: The Referral Nudge
He added one line at the bottom of each invoice:
“Know someone who needs a great mechanic? Refer them and get $25 off your next visit.”
No tech, no software — just a line. 7 referrals in the first month.
📊 Results After 90 Days
- +250% increase in daily bookings
- $11,000 in added revenue
- 0 ad spend
- +34% repeat visits
💡 Joe's Takeaway
“If I’d waited until I was ready, I’d still be stuck. These tiny tweaks changed everything.”
🚀 Want to Steal His System?
We’ll be sharing Joe’s exact templates (texts, emails, invoice note) in the next issue.
👉 Get the next issue →